An enormous bandwagon that people are jumping aboard left and right. When six homosexual men decided to give in to their tormentors and commit suicide, it caught fire and doesn't show any sign of stopping for at least 18 months.
#1: Man, did you hear about those homosexuals that were bullied and killed themselves?
#2: Yeah, man. It's a damn shame, isn't it?
#1: Have you seen all those videos about "It gets better", I think it's a bit too much.
#2: So do I, but for right now, it's okay. In a month, I'll start getting pissed off.