The vehicles themselves are highly decorated with chrome and Cadillac decals to show prestige. Their only true claim is that their engine is the biggest of the full-size SUV market (second only to the Porsche Cheyenne, which classifies as a mid-size SUV). The EXT model is a crew-cab pick-up, similar to the Chevrolet Avalance. The ESV model is a full-sized utility, similar to the Chevrolet Suburban.
The Escalade transcends the typical age braket as an SUV, appealing to young men, well-to-do family moms, and old rich white folks.
Person 2: "Sweet! Let's check it out."
Person 1: "Oh, the bank took it already."