Describes something that we are told is coming soon (game updates, TV shows, etc.) but we have heard it enough times to know better. Whoever is saying x event will occur soon is considered to own the trademark on the word because they have used it so many times.
"when are the new chappelles show episodes?"
"i dunno, soon (tm)"
ayon kay tstan ika-05 ng Hunyo, 2006

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